ZOMG! TRICKED is on the NY Times Best Seller List!
As you might expect, I am very sore from happy dancing, but I am also extremely grateful to my readers for embracing the series and making this happen. Thank you so much for reading and spreading the word!
Had a spectacular time at Atticus n’ Oberon’s Sausage Fest, the release party held on April 28. Met lots of spiffy people from around the country and wished I could have spent more time with them. I taught a couple of girls from Florida who had never thrown up the horns for a picture before how to rock out, sang “Fly Me to the Moon” in front of everybody, and received confirmation from all and sundry that Rula Bula really does have the best fish and chips anywhere. I would have pictures except that the picture CD I was sent got fractured in the mail; I’ll get the pics eventually and post them up on my Facebook page, never fear.
I’m writing this in a hotel room in Albuquerque; I met some wonderful people at Alamosa Books here yesterday. Alamosa is a fairly new indie store and it’s geared toward children and young adult readers, though they have an adult fiction section as well. Completely fabulous place, and I got some great questions from the readers there. If you’re in Albuquerque they still have a few signed copies of the series left.
FOR UK AND AUSTRALIA/NZ READERS
Some of you have noticed that TRICKED hasn’t been released overseas yet. I assure you that it is not an evil corporate plot to deprive you of Oberon—far from it!
The truth is that some artists—musical, literary, or otherwise—don’t ever hit it big across the pond. Some UK and Aussie authors never really get going in the US, and sometimes US authors don’t catch fire over there. That’s basically what’s happening here. For whatever reason, the series hasn’t sold well in either region, even though it’s enjoyed some success in the US and Canada (see above). Those of you who have found me there have been utterly spiffy and I appreciate your enthusiasm for the books, but publishers are of course in business and need to support titles that grow their business. The way they look at it is, why should we supply something for which there is little or no demand?
There’s some hope. I do have a UK release date: May 24. The publisher is going to take a chance that the series will belatedly get some momentum going and make the financial risk worth it. So this is where I need your help: if you’d like the series to continue to be available in the UK, please tell all your friends to start reading it.
The same holds true for Australia, but even more so. I currently don’t have an Australian release date for book four. Not sure if I’m getting one or not, to be honest, though I’m trying to remain optimistic. I know there are some huge fans of the series out there, but from an accountant’s point of view, there aren’t enough. So, like I suggested to the UK readers, please tell your friends about the first three. Only when there is sufficient demand will a publisher supply the rest of the series. I’m getting zero publicity in Australia; I have to depend entirely on your word of mouth.
All authors do, by the way. If you like an author’s work and you’d like to see more, the best possible thing you can do to ensure that author will keep writing is tell your friends about their books. Write a review online. Press your copy into someone’s hands and stare into their eyes as you say, “This book will change your life or I will eat your socks with gravy.” That tends to work. And honestly, you hardly taste the socks if the gravy is good.
Thank you all again for reading about Atticus and Oberon and sharing. You’re tremendously kind and I appreciate it!

I have lent Hounded to my nephew in the hope he will buy the rest of the books, will be raving about the books in my local (relatively famous tiny pub in the East of England) tonight, and they trust my taste in books after I recommended Name of the Wind to them! :) Awesome books, thank you!
Nope, it isn’t even available in audiobook for australia. Don’t understand why they care where its released in audio format, but there it is. Guess I’ll have to order in a copy from North America… it’ll cost a crapload no doubt.
If they can’t wait they can always get the audio-book at Audible.com, I haven’t check but I doubt the book is release here in Denmark, so I’m very happy that i can get it on audible.
Congratulations, Kevin! Just think, on May 19th at Velma Teague, I can introduce you as Kevin Hearne, NYTimes bestsellng author! That is, if I even get to introduce you. (grin) I hope everything continues to go well for you, Atticus & Oberon!
Congratulations on the NY Times listings – Tricked is a fabulous read and certainly deserves all the attention it’s getting. Sausage Fest was great; thanks again for having the event. I always enjoy meeting people who like the same things I do and it was fun being able to talk to you for a bit.
Wow…somthing I didn’t know about international e-commerce–the US publisher doesn’t supply for amazon.com orders in other countries? Time to bypass the system then: we airdrop copies directly into the waiting hands of your fans worldwide. I volunteer for both UK and Australia! Saddle up!
I stumbled onto the series shortly before the release of Tricked and I am well and truly hooked! I am gleefully telling my friends about Atticus and Oberon in the hopes they will continue to spread the love. I also wanted to give a special thanks to the wonderful actor who narrated the audio books, Luke Daniels. His mastery of accents and voices, not to mention his ease of Irish pronunciation, truly turns the dial up to eleven. Thank you, Kevin, and may your fingers be swift as you endeavor to continue to bring your loyal followers more tales in the Iron Druid Chronicles. Slainte!
I work in one of Hobart’s (in Tasmania) many small, passionate bookshops and have hand-sold several dozen of Kevin’s books (I’ve taken Kevin and Pseudonymous Bosch on as under-appreciated authors and recommend them as much as possible!). For anyone wanting them, we aren’t breaking any laws about copyright if we order them from the US for you – just ask, a good store should be able to get them in within a week or two and at less than the cost of the original Aussie release of Hounded/Hammered etc.
I even went so far as to railroad my daughter in to buying one for her father (who lives interstate) for Christmas last year :)
Yes, indeed, thank you kindly for your instruction on rocking out. I’ve been practicing! ;D My friend and I had a lovely time and quite liked Arizona.
<3 Florida.
My friends call me the IDC promoter. I just spent three days at the LDStorymakers writing conference in Utah and you can be sure I spread the love.
Awesome! I’ve been praising IDC to all of my friends because it’s great. So seeing this makes me happy for you even more. Oberon and Atticus have got to be the best characters I’ve read in a long time. Tricked was great! Keep ‘em coming!
Actually it IS “an evil corporate plot to deprive you of Oberon”. Book publisher are doing exactly the same thing the music guys were doing a few years back, trying to hold back the tide! It took Napster, Bit-torrents, etc before they woke the hell up and started actually supplying what people wanted. (and found people actually pay for it!)
Sorry… I do realise there is more to this problem, like does your publisher doesn’t have rights to sell the book in Australia? (which is strange as the first 3 books are available as as ebooks here)
If there is some strange ebook publisher problem selling outside the US may I suggest a solution? Sell the book as an ebook privately? Set up a (fairly simple) sales page that blocks purchases from the US and Canada. (the same way the ebook retailers are blocking us) Then you are not taking sales away from current publisher but are supplying your work to people who want to legally buy the damn thing.
Thanks, everybody.
Rick: Correct. My US publisher does not have the rights to sell in Australia. My Australian publisher for books 1-3 did not buy rights for books 4-6—and it’s not strange at all. It’s a direct result of lagging sales in that particular country. The people who did try the books liked them, but not enough tried.
Thanks for the reply Kevin. I strongly believe more people should be reading you stuff. Even since a friend recommended ‘book 1′ I’ve done my best to recommended the Iron Druid to others :)
I do get the feeling the rights/publishers/laws have not really caught up with ebooks.
Tonight I’m ordering the paperback version Tricked from Amazon. I had no problems purchasing this from outside of the US and importing into Australia.
It it is only the ebook that are blocked… The one item that really suits international sales! Something just feels off about this.
Anyway, Tricked is ordered now and I only have to (im)patiently wait for it to arrive!
The best part about tricked was when I found out trapped was coming out!! Love this series! Can’t wait to know the release date of trapped so
I can mark it on my calendar
Gosh! I never realised that there was a publishing issue here in the UK. I got “Tricked” from Amazon UK on pre-order & i’ve more or less had it since the release date. Friends I have recomended the series to have got them all – so I am guessing Amazon again.
Will contine to spread the good word as greatness should be shared :-)
Continue the great work – Tricked is amazing by the way – now looking forward to trapped.
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I’m in Australia and I can assure you that it is not lack of interest in your books – it’s the exorbitant prices Australian publishers ask that stops the purchase from the bricks and mortar stores. I bought every one of the series so far published (love them, by the way) from online suppliers – price was the main factor but the unwillingness of the major book stores to even consider ordering them in helped me make the decision. And don’t get me started on the inabilty to source the excellent audio books anywhere locally….
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Another Australia mega fan here. I was suggested Hounded by my local franchisee which I used to work at and know what I like. And they were dead right. Couldn’t put the book down and went back next day bought the other two and have been waiting restlessly ever since for the next instalment. As someone whose worked in the book industry its such a shame to see good books like yours struggle to get through the Australian system currently in place. But not letting that stop me get Tricked, so I’ve ordered them all again from Poisoned Pen online store as signed copies. Keep up the amazing work, I’ll be doing what I can to get you noticed with people here.
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Hi, another Aussie here. You can currently buy all the published IDC books at Galaxy Books in Sydney. I bought ‘Tricked’ there on the weekend and they often have books you can’t buy in other stores as they specialise in fantasy/sci-fi books.
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I am another sad Aussie the whole family just loved these books. I even gave copies to my Sons teachers last Christmas. These books are in the school library and are in high demand. I also buy all my books from the US or UK as they are half the price and get delivered to my door in a matter of days. I can no longer get them online. Can you please advise how I can get an Audio of Tricked for my Vision impaired son.
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