Tag Archives: Druids
Market Analysis: An Anecdote
Sometimes I wonder where writing fads come from…and then I look at the bestseller lists and go, oh yeah. All the people writing vampire books are looking at the Twilight series and the success of the Sookie Stackhouse novels and saying, I want a piece of that. And it’s tough to blame ’em for wanting a slice of bestselling pie. (If I’m fortunate enough to be served up a plate, I won’t say no; I’ll ask for whipped cream.)
But here’s the problem with writing according to fads or the market: what’s popular now won’t necessarily be popular a year or two from now, which is what you have to be thinking about if you’re trying to anticipate the market. It takes a year for a publisher to get a fiction book onto the shelves—ten months if they rush it, nine if nobody sleeps. And before that, you have to actually write the book and get an agent, and said agent has to get you your deal. (Unless you’re going to go the slush pile route, in which case you can add on another year to eternity.) So let’s keep the math simple and say for the sake of argument, if you’re trying to anticipate things, that you need to predict what editors will want to buy a year from now if you’re writing your book. They, in turn, are gambling that your book will be popular the year afterward. If you write something derivative of today’s market, thinking it’s hot, by the time somebody has to make a decision, they’ll be looking at your book like the hundredth peanut butter and jelly sandwich they’ve had in as many days. They’re not going to be excited.
And so you must look at what’s out there in the genre you wish to write—market awareness is good—and then write something new enough to stand out. Then, more importantly, decide if what you’re writing is something you’d actually want to read. If you read a lot (an excellent idea), then you will pick up on the tropes of a certain genre and maybe, after a while, figure out what’s missing. And if you want to read what’s missing and write what’s missing, then you might have landed on top of a Great Idea.
I don’t think I’m a brilliant market analyst, but back in 2008 I noticed something missing from the urban fantasy market: dudes. Not only dudes as protagonists, but dudes as writers. There weren’t many of either. The market was dominated by women writing about women, and the men in such tales were primarily romantic interests (all of which is fine, but as a reader dude I wanted more broken bones and fewer broken hearts). So I thought, hey, maybe there’s an opportunity here. Would I like writing urban fantasy? I’d never tried it. But there was this webcomic idea I was working on, tremendously fun for me to imagine and write but extremely difficult to illustrate, that perhaps could be adapted…so I started toying with it. And once I found a groove, the writing went extremely fast—and that was before I added Mountain Dew.
“I’m a dude! I’m writing about a dude! This is great! Mwah-ha-ha-ha!” It was kind of like that, except twice as nerdy as you’re imagining. But it wasn’t simply reveling in my dudehood: I was also steering away from vampires, werewolves, demons, half-faeries and half anything for my main character. The shelves were already full of those. They’re good stories—I devour them!—but the authors writing them were well established and I didn’t have anything new to say there. My webcomic, though, was about a Druid. A quick check of the shelves at Borders and Barnes & Noble revealed that there were zero urban fantasies featuring a Druid in the title role. Heck, I couldn’t find a Druid in a supporting role. Morgan Llewelyn wrote a book called Druids in 1993, but that was about historical Druids, not urban ones. So there you go—I figured out the market was missing urban Druid dudes, and I really, really wanted to write about one.
There’s always a risk in doing something new, because if a story is too weird, agents and editors won’t know how to market it. But the risk in following a fad is that when your manuscript arrives on an agent’s or editor’s desk, it will be the twentieth gnarly vampire romance they’ve seen that day. Would you rather they say, “WTF?” or “Not another one”? I’ll take the WTF every time. (Which may come back to haunt me: I can see the reviews now.) But I got lucky: I found an agent who liked my Druid, and then my agent found a good number of editors who liked him, too—enough that I got the insane luxury of choosing my (extremely awesome) publisher, Del Rey.
Part of what’s exciting about urban fantasy is that there’s SO MUCH room for new ideas and twists—so the preponderance of the same few creatures appearing over and over is puzzling. I’m waiting for the story about the short supermarket clerk—often mistaken for a dwarf—who doesn’t realize he’s half gnome, and the emerald ring from his unknown father gives him complete control over cats if he wears it on his index finger…or something. Gnomes are always background critters, but they’re begging to be fleshed out as a species. Somebody needs to write a gnome character I can care about. And what if trolls are only stupid and violent because of their militant political leadership and a poor education system? A visionary troll—self-taught through the Internet(s)—could arise and transform her culture if only she can survive the malignant attentions of the entrenched Club and Loincloth merchants who would keep them all lurking under bridges forever. Heh! You get the idea. My unsolicited advice is to always write what you like—but try to like something fresh in hopes that the market will be ready for it.
Squee! My meetings in NYC!
So: about a year after my agent picked me up out of his slush pile, I finally got to meet him! My wife and I met Evan for noodles at Soba Nippon under the watchful eye of an attentive waitress who wasn’t afraid to instruct us how to eat. Evan was “doing it wrong,” I guess, and after placing a mystery liquid down on the table and leaving, she came back and poured it into his bowl for him and mixed it around so that he’d enjoy it properly. I found this both highly amusing and very sweet of her to be so concerned with Evan’s gustatory delight. Besides trading personal stories, we spoke about my current series and how it was going and also spitballed ideas for an epic that I want to rework down the road.
Apart from being an incredible agent, Evan is almost unspeakably cool. He knows a lot about New York and where to go eat before you see a show. He rattled off about twelve places (complete with directions) that we should try to visit. We forgot all of them and wound up eating at a rather disappointing (for me) Irish pub around the block from our hotel. Their fish and chips were out of the freezer, not fresh at all; it was nothing less than a complete abdication of their responsibility to provide good pub fare for their customers. But things got so much better after that!
We went to see American Idiot at the St. James Theatre and found it to be unexpectedly cathartic. I was already a fan of Green Day’s American Idiot and 21st Century Breakdown albums, but it’s hard to see them as anything but genius after watching the Broadway production. It captures the youth of 2000-2008 perfectly—I know because I taught ’em. The lead eerily reminded me of a student who just graduated, in fact. The songs were connected together with a narrative and rearranged beautifully in some cases, and the wirework they did during the dream sequence of “Before the Lobotomy” was stunning. Highly recommended.
The next day, I got to meet my editors at Del Rey, Tricia and Mike, at the Random House building on Broadway! They have lobby security kind of like that scene in The Matrix where Neo and Trinity have to go rescue Morpheus. I meant to ask why, but I never did, so now I will guess: without the security, crazed would-be writers would overwhelm the editors like a horde of zombies with hand-delivered manuscripts. “Just look at this!” they’d say, waving a sheaf of papers in 12-point Courier, “It’s a tender military sci-fi tale about a race of furry reptiles who fetishize automatic weapons! A plucky orphan fursnake and his mollusk friend must stop the Dark Lord Uzi from shooting up the planet with demon gunsauce!”
Once past security, everything was remarkably tranquil. We went almost all the way to the tippy-top of the building and stepped into scifi/fantasy nerd heaven. The 24th floor of Random House is currently enchanted to make everyone and everything appear as it would in an epic fantasy. They rotate the enchantment for variety: last week was steampunk week and they looked something like this, and next week everyone will look like Warhammer 40K Space Marines. Tricia and Mike were dressed in flowing robes of shimmering samite, just like I expected, while my wife and I wore homely tunics stained with grease and mustard. They greeted us courteously and then led me to a treasure vault guarded by two gnome paladins who grudgingly stepped aside once Mike uttered the password. The password changes every day, so I can safely tell you what Mike said: “Argyle is curiously in vogue at Tor headquarters.”
The vault was a treasure indeed. It was full of Del Rey’s books. Like, all of Tolkien. And Alan Dean Foster. Anne McCaffrey. Terry Brooks. Everything good, basically. And my editors said unto me, “You may take whatever you want, thou good and faithful author. One day soon, your books will be added to this sacred vault.” I knelt and wept and showered them with gratitude, and they allowed me to kiss their rings.
I gave her a hearty salutation and she bade me good day, though a warning flashed in her eyes. I bowed and scraped before I fled, and then I asked Tricia why yon editor kept such a grim aspect.
“Verily, she is besieged,” quoth she.
“In what way? I saw no forces marshaled ‘neath her tower.”
“She must gird herself to meet the constant queries about the release date of Ser George R.R. Martin’s book, A Dance of Dragons. She is the good ser’s editor, you see.”
(Note: To hell with Kevin Bacon, I now have two degrees of separation from George R.R. Martin! Yes, his next book was a topic of conversation over lunch, but no, I can’t tell you anything about its release. Sorry. Anne was actually quite cheerful, though, if that tells you anything.)
I was then privileged to meet the High Priestess of Del Rey, Betsy Mitchell. She was gracious and kind and apparently in on all of The Plans for Lunch. I knew only one of The Plans, and Tricia knew only one of The Plans. Betsy and Mike were in on both of The Plans.
We left the 24th floor and looked like normal nerds as we walked to Hell’s Kitchen—well, at least I did. I give you proof of my rampant nerdiness with a quoted snippet of our conversation:
Tricia: “This neighborhood is called Hell’s Kitchen.”
Me: “OH! You mean where Daredevil lives?”
Yes, I really said that. I embarrass myself all the time. There is no cure.
The Plan for Lunch I didn’t know about was choosing this particular pub for our luncheon:
HOW COOL IS THAT! The perfect place to take a guy who’s written a series of urban fantasies about a Druid. They had exposed brick walls inside with spiffy paintings hanging on them. Navigate past the bar to the back, and there’s a wee patio outside with sunlight and growing things. We sat there and I ordered the fish and chips and a Smithwick’s.
I learned several very important things on that patio: 1) I’ll get to take a peek at some preliminary cover sketches in about a month! 2) Brooklyn is nicer than Manhattan. 3) Del Rey is still seeing tons of vampire stuff from agents (they only accept agented submissions). 4) Tie-ins with movies are difficult to write, edit, and negotiate. 5) Mike likes “dirty water” dogs. But don’t judge!
Our food came, and since I’ve embarked on a lifetime quest to find the best fish and chips, I took a picture:
And now a brief review: These were extremely good. Druids’ fish & chips get high marks for being fresh. The chips weren’t frozen wedge fries like I had at the other place, but rather homemade, lightly fried tater chunks. The fish batter was also a fresh beer batter rather than the heavy breading you get on frozen stuff, and you can tell by its light golden color that this a delicate coating with new oil in the fryer. It was very good, some of the best I’ve had, and the salad on the side was an unexpected bonus. Now, is it the equal of Rula Bula’s in Tempe? Not quite, but it’s very close. Here’s where it falls short: you can’t really eat this with your hands; it’s cooked and presented in such a way that you need to use a fork. If you tried to pick up the fish, it would fall apart on you. Also, the tartar sauce was a bit thin—I prefer it chunky—though it tasted just fine. These are minor quibbles, though: in terms of taste and freshness, this was a superior plate and I’d recommend it to anyone who finds themselves abruptly hungry in Hell’s Kitchen as they search for Daredevil.
Okay, so after we ate and downed a couple of pints, it was time for The Plan that Tricia didn’t know about. The Plan was simple: get Tricia to wear a luchador mask (that’s a mask worn by Mexican wrestlers, if you are uninitiated in the joys of Lucha Libre) and document it photographically. We were careful not to execute The Plan until Tricia had consumed a couple of beers. It was the linchpin of our strategy, honestly. And it worked! Ladies and gentlemen, here is a picture of our Luchador Lunch: